I’m Will, founder of Field B2B. I research verified decision-makers, write personal emails and manage replies, then book qualified sales conversations directly on your calendar. Your team leads the sales call.
How a decision maker experiences your message
01 Initial Plain-Text Note
A brief, respectful email addressing one specific operational friction relevant to the recipient's role. No promotional templates or tracking links.
02 Contextual Follow-Up
A polite check-in offering a relevant observation or proof point without high-pressure sales tactics.
03 Decision Maker Responds
The prospect replies with a question, requests further context, or confirms initial interest.
04 Meeting Booked
I coordinate times with the interested decision maker and book the sales conversation directly on your calendar.
Illustrative view of a standard 4-step outreach sequence.
Everything required to run targeted B2B email outreach without burdening your internal team.
I configure dedicated secondary domains with standard SPF, DKIM and DMARC authentication records. This isolates cold outbound volume from your everyday business email to reduce operational risk.
I build custom contact lists matching your ideal buyer criteria (target job titles, company size and geography), verifying every email address before launch to minimize bounce rates.
I write focused plain-text messages tailored to your market that read like genuine business notes rather than promotional sales blasts, avoiding heavy templates and tracking links that draw spam filter scrutiny.
I monitor campaign inboxes every business day, handle preliminary prospect questions, filter out automated out-of-office replies and book qualified sales conversations directly on your calendar.
A transparent process designed to get your outreach running without unnecessary meetings or software setup.
You share your target customer profile: roles, company sizes and key value propositions. This sets the precise targeting criteria for your campaign.
While technical mailbox warmup runs in the background (7 to 10 business days), I share tailored plain-text drafts for your review and approval before anything sends.
When an executive responds and agrees to speak, I coordinate availability and book the meeting on your calendar. Your team leads the call, presents your solution and closes.
My direct marketing experience comes from prior agency roles managing cold email retainers across multiple B2B sectors. These historical observations reflect past agency work rather than Field B2B client results.
Since 2021
Campaign Experience
Managing B2B outbound and direct response campaigns across client accounts during previous agency and in-house roles.
15+ Retainers
Agency Client Operations
Managed concurrent B2B cold email retainers during agency employment across manufacturing, distribution and professional service firms.
2% to 5%
Historical Reply Benchmark
Historical reply range observed across corporate campaigns during past agency roles. Illustrative historical benchmark only; response rates vary by market, offer and list quality.
I also manage paid LinkedIn Conversation Ads as an optional side service separate from my main email outreach offer. When executives are active on LinkedIn, conversational message trees can start direct sales dialogues in their messaging inboxes. The client pays LinkedIn directly for advertising spend.
$8 to $38
Historical cost per qualified inquiry from paid LinkedIn advertising before Field B2B launched. Not a cold email result, a current Field B2B outcome or a promised future cost.
These are areas I am keen to work in, and I am open to other B2B businesses when the buyer and offer are a good fit.
Executive training, leadership courses and mini MBAs.
Custom packaging, precision tooling and equipment.
Retail supply, commercial travel and distribution.
Advisory, consulting and specialist business services.
Confirmed rates for US businesses, with provisional estimates for UK clients available on request. No hidden setup fees and no long-term lock-in.
Confirmed US pricing: $950 Pilot and $1,650/month Retainer. UK figures (£750 Pilot / £1,250/month Retainer) are working provisional estimates; final UK agreements are confirmed upon request. Prices exclude local sales tax or VAT.
Single flat payment. Zero recurring fees or automatic renewals.
Who it suits: Companies wanting to test outbound lead generation, validate an offer or explore a specific vertical without an ongoing monthly commitment.
Pilot Timeline, Targets and Performance Remedy:
Setup and live timeline: Setup, domain authentication and technical mailbox warmup require 7 to 10 business days before outreach begins. The initial live outreach period runs for 30 calendar days once warmup completes, making standard project duration roughly 6 to 7 weeks from kickoff to conclusion.
Conditional remedy and full duration: If the agreed meeting target is not reached during the initial 30 days of live outreach, my performance remedy applies: I continue outreach and test alternative copy angles for up to 30 additional calendar days of active service labor at zero extra charge, provided the core offer and target audience remain consistent. This brings the full possible engagement duration up to roughly 10 to 11 weeks total.
Individual meeting target and included costs: All agreed secondary sending domain registrations, dedicated Google Workspace inboxes and email verification tools are completely included in the flat client fee. Rather than universal guarantees, meeting targets are agreed individually before kickoff based on audience size, offer positioning and historical category data. A qualified meeting is an introductory sales call attended by a confirmed decision maker matching your agreed criteria. If a prospect cancels or fails to attend, I follow up to reschedule or replace the booking.
7 to 10 business days setup followed by 30 days live outreach. Zero ongoing commitment.
Billed monthly in advance. 14 days of written notice to cancel.
Who it suits: Growing B2B companies that want an ongoing, hands-on outbound acquisition partner without hiring in-house SDRs or managing sales software.
Meeting Standard and Rescheduling:
A qualified meeting is an introductory call booked with a confirmed decision maker matching your agreed target criteria (job role, company size and industry). If a prospect cancels before the call or does not attend, I follow up to reschedule or replace the booking.
Rolling monthly agreement with 14-day cancellation notice.
Straightforward answers about how I run outbound campaigns.
Send your website URL and a brief note on the buyers you want to reach. Within one business day, you receive a tailored one-page outbound review for your commercial offer. Completely complimentary, zero sales pressure and no software to configure.
Decision-Maker Profile
Recommended job titles, company headcount filters and geographic targeting matching your best client opportunities.
Tailored Plain-Text Angles
Two practical message angles addressing the operational headaches your target prospects care about most.
Working Benchmarks
Realistic response ranges for your category and guidance on whether cold email outreach suits your current unit economics.
What happens after you request it:
Delivered within one business day directly from me. No sales call required.